The Right Tool for the Right Job

In a post called Homer Simpson is the patron saint of innovation, Australian communications blogger Lee Hopkins makes the important point that communication tools tend to live alongside one another. This means that while experimentation isn't a bad thing, we should use the tools that we are most comfortable with.

Or as Lee puts it much better than I:

Just as there’s no point trying to get a non-communicative CEO to start blogging, there’s no point trying to use a tool and channel that uses skills not ordinarily part of your personal repertoire.

Naturally, there is nothing wrong with stretching, growing, developing, and adopting new skills. But be honest with yourself — if you don’t have the time and the self-esteem to vidblog (bearing in mind that video blogging can take ages to get right, far longer than text blogging or audio podcasting) then don’t commit yourself to it and your audience to expect it.

Something to think about. What are you comfortable with and how you using that to connect with your patrons?