Audiobooks are popular sez LJ, what's your experience?
AUDIO FIXATION. (cover story) By: Kaye, Alan L.. Library Journal, 5/15/2008, Vol. 133 Issue 9, p34-37, 4p, 2c;
Full text available to Alaskans at http://search.ebscohost.com/login.aspx?direct=true&db=f5h&AN=32071086&site=ehost-live.
Notes that the national demand for audio books is growing, although formats are shifting:
A 2007 sales survey provided by the Audio Publisher's Association (APA) highlights the increasing market hunger for aural entertainment and information. In 2006, audiobook sales rose six percent to a record $923 million. Seventy-seven percent of sales was for CDs, a far cry from 45 percent in 2003. Fourteen percent was in downloads, up from nine percent in 2005. Seven percent of sales remains in cassettes, less than half of its 2005 figure, and one percent was in MP3-CDs. Adults account for 87 percent of direct sales. Sales to libraries are growing and are slightly ahead of retail sales, representing 32 percent of sales ($295 million) versus retail's 30 percent. Unabridged audiobooks represent 71 percent of total sales, and fiction represents 69 percent. Sales data for 2007 is being gathered for the 2008 report, and APA plans to do sales surveys annually.
The article reports that library acquisition of audiobooks are driven by patrons. And they seem to be using them. In 2006, the APA found that 50% of people who listened to an audiobook borrowed the audiobook from a library.
What's your experience? Does your library offer audiobooks? If so, what formats do you offer? How are patrons receiving them?
Labels: audiobooks, collection development, trends