Singles are people too!

In some churches, there's a joke regarding children who come for their children, that you have about 12 years to get them hooked. In the past, libraries were places for the elite, and children were not served at all. Now, though, I think that the same joke could be used in some public libraries. We bring them in with story hours and craft projects, and hope they'll stay when their tastes move from chapter books to novels and how-to manuals.

Library Hotline (from Dec. 8, 2008, but we won't talk about how behind I am on my reading) highlighted a new campaign of the Chicago Public Library, geared towards single people aged 25-35 with no children:

Centered around the phrase, "Not What You Think," followed by the tag line, "It's Free. It's Easy," the campaign seeks to remind this group how much has changed at the library.

Are you reaching young(ish), single adults in your community? What are you doing that works? Any simple ideas of how to include this group?